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DON BACKUS APPOINTED COMMOTION VICE PRESIDENT GLOBAL MARKET DEVELOPMENT

September  10,  2012

Commotion, a Broadcast Electronics company, announced today the appointment of Mr. Donald Backus as Vice President of Global Market Development.

 

Effective immediately, Backus will focus on establishing a presence for Commotion in new global markets. Commotion develops social and mobile solutions that allow its customers to take control of social and mobile media with better audience engagement and monetization opportunities.

 

Backus brings 40 years of active, hands-on broadcast experience. Backus has both a professional and personal interest for the broadcast industry and serves as a Director on the Michigan Association of Broadcasters Foundation. Most recently, Don had been with ENCO Systems in a senior sales management role.  His hands-on experience in both radio and advertising will greatly benefit the distribution of Commotion products and services worldwide.

 

“His education, experience and extensive knowledge of the radio industry will be a great asset to Commotion,” commented Ray Miklius, VP Studio Products. “Don understands the importance of keeping radio relevant and the need for stations to have a presence in social media to generate advertising revenue, listener interactivity, and much more.”

 

“I look forward to using my years of radio knowledge and industry experience to help take Commotion’s sales effort to a new level,” commented Backus. “The listener engagement and mobile tools within the Commotion suite will help the radio industry successfully compete in the ever changing media landscape.”



 

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